As your trust grows, one major challenge is ensuring that your branding is consistent and effective, while at the same time celebrating individual schools and the things that make them unique. Your brand plays a key role in making your trust and schools stand out, making it clear what you stand for, and will help to attract parents, pupils and staff to your schools. Below we outline the principles of good branding and show you how you can change your vision into a brand.
One of the issues that we know is at the forefront of multi academy trust leaders’ minds is that of effectively scaling up: adding new schools and building up central operations. We speak to Chris Kirk, education consultant and MAT expert at CJK Associates about MAT growth and achieving economies of scale.
When joining a MAT, school leaders are often fearful about the loss of autonomy over areas ranging from curriculum to finance. We speak to Chris Kirk, education consultant and MAT expert at CJK Associates about how responsibilities can be effectively distributed across a trust.